Hi Simon. Nice piece. We chatted a while back about our Publisher ad startup that is aiming to solve this exact issue - giving Publishers a platform to sell ads natively that has none of the drawbacks of programmatic. There is huge potential to aggregate an array of Publisher audiences across thousands of publications and give them a way to monetize using ads that doesn't require a single ad in, around, or near their content. We call the idea adsub, and it's based on decoupling ads and content in a very unique way. We're actively looking for Publisher partners right now who want to get in on the ground floor as we build it out.
Hi Simon. Nice piece. We chatted a while back about our Publisher ad startup that is aiming to solve this exact issue - giving Publishers a platform to sell ads natively that has none of the drawbacks of programmatic. There is huge potential to aggregate an array of Publisher audiences across thousands of publications and give them a way to monetize using ads that doesn't require a single ad in, around, or near their content. We call the idea adsub, and it's based on decoupling ads and content in a very unique way. We're actively looking for Publisher partners right now who want to get in on the ground floor as we build it out.