10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive

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SPEAKER 1

Let's face it, price can be a major deciding factor for a podcast client. But here are the things. As a podcast manager, podcast producer, or editor, do you think you'll lower your price package to attract more clients? Me? I'm not. Instead, let's focus on the value you provide that goes beyond the price or the cost.

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Hi, I'm Mico Santos, and welcome to Doug Podcast Exchange 10 Minutes Friday. As more podcasters enter the market and business owners, price wars become more intense. But do not be afraid. We have some strategies to help you thrive. Here are some of the strategies to keep in mind as a podcast producer. Value over price.

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Showcase your expertise and emphasize your quality. Well, begin by establishing yourself as a podcast management authority. Share your knowledge through your content, which can include a blog post, a webinar, videos like this that I'm doing right now, or even a free discovery call or free consultation. Make no compromises on quality. Provide excellent editing.

10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive

Podwires Team

Mar 07, 2024

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In this episode of The Podcast Exchange, Miko Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract clients based on value rather than price.

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