0:00
/
58:52
Transcript
0:10
SPEAKER 3
Here we go. It's the main event with me, Andrew Marchand. My opening guest is Mark Shapiro, the president and COO of Endeavor and TKO Group. Since I've covered sports media, Mark's rise to the top at ESPN is one of the most incredible stories that I've covered. At 32, he was the head of programming and production. Unbelievable story.
0:30
Now he's doing billion-dollar deals for the WWE and UFC. Big hand in all kinds of sports deals. from meteorites deals to everything around the globe, including... Now, he doesn't do this firsthand, but Endeavor represents none other than Stephen A. Smith. Now, before I get to Mark, I've got to represent with our sponsor, WSC Sports.
0:52
WSC Sports are the pioneers in AI-powered sports content technology. They've been doing this for about a dozen years. If you have AI needs for your sports contents, they're the ones to see. What I'm doing here, twice a week podcast. Go to andrewmarshan.com to sign up, subscribe. We did Marshan and Mina Perel. Everybody loves sports media.

Mark Shapiro is The Main Event

The President and COO of Endeavor and TKO on his rise to lead ESPN by 32, Mike Lupica turning down PTI, Al Michaels/MNF/SNF drama, UFC rights, Stephen A's value, WWE/Netflix, NBA & Romo deals.

THE RUNDOWN

In “The Main Event with Andrew Marchand,” Marchand spoke with the President and COO of Endeavor and TKO, Mark Shapiro. Shapiro first rose to prominence as the head of production and programming with ESPN at age 32. Today, he is a leader for one of the most important companies in all of sports and entertainment. Here is what Marchand and Shapiro discussed.

Marchand Sports Media is an independent listener-supported platform. To receive new posts and support our work, consider becoming a free or paid subscriber.

  • Shapiro on his childhood and the influence of his mom working at Time.

  • How the heck did he run programming and production at ESPN by the time he was 32?

  • How Mike Lupica was offered to co-host PTI after Tony Kornheiser first said no.

  • How NFL Commissioner Paul Tagliabue suggested to Disney’s Michael Eisner it might be smart to cancel “Playmakers.”

  • At 31, how Shapiro almost became the head of ABC Entertainment in a secret meeting with Eisner and Bob Iger at Hamburger Hamlet 

  • Why didn’t ESPN just keep Al Michaels and John Madden when it took over Monday Night Football?

  • Shapiro’s plan to put Al Michaels, Joe Theismann and Troy Aikman as ESPN’s new MNF team

  • Shapiro offering Aikman $4M to move from Fox to join ESPN’s MNF.

  • How did the WWE end up with Netflix for $5.2 billion and 10 years.

  • How does Shapiro look at upcoming UFC deal

  • What did Shapiro think of the NBA TV deals

  • How Disney could have kept NBC out of Sundays.

  • How Shapiro thought Tony Romo’s $180 million deal was a bad one.

  • What is Stephen A. Smith’s value with his contract up soon

  • What does Shapiro think of Venu Sports and ESPN’s direct to consumer plans.

Discussion about this video