Superhero Services for Superhero Clients 🦸🏼♂️
DFY/DWY - FOR SUBSTACK PUBLISHERS BY a CERTIFIED COPYWRITING SUPERHERO!
Boost Subscribers, Nail Your Offer, & Sell Out that Course or Product
Problem-solving services performed for or with a client eliminate a challenging issue for your customer and simultaneously generate immediate revenue.
DFY Service: You do the work for the customer (copywriting, proofreading, editing, graphic creation, etc.
DWY Service: You assist the customer in doing the work (quitting smoking, losing weight, decluttering their closet, etc.)
Here’s a menu of my current DFY/DWY services:
🔥 THE SUPERHERO COPYWRITING PACKAGE - Let Me Revise the ‘Power Triad’ on Your Substack & Watch Your Subscriber Rate Soar
🔥 Professional copywriting revision of your Hero Post, About Page, and Welcome Email to boost your subscription rates.
That’s right. I’ll revise these three pages to maximize their impact and attract new Substack subscribers consistently.
Why You’d Want This:
Because you’re not attracting enough subscribers
Without more subscribers, you don’t make money
You want more money so you can make life easier
How It Works:
We agree to work together, and we meet on Zoom for 30 minutes
I copy your three pages and get to work while you pay the required 50% deposit
I turn around the revised copy (usually in no more than three days); we meet via Zoom for 30 minutes, where I walk you through the changes; you suggest any changes you believe are necessary
I’ll make those changes - and you’ll pay the remaining fee
After the fee is paid, I’ll share the final copy via Google Drive
DM me with “I need a Superhero!” and I’ll get in touch! 🦸🏼♂️
🔥 THE ‘INDIANA JONES OFFER MAP’ & ‘SECRET ANTIQUE MANUSCRIPT’ THAT ELIMINATES SALES CALLS’ - a.k.a., Google Document Invite 🤷🏼♂️
🔥 Before taking a single step on your journey, you must carefully plan and validate your map. The Indiana Jones Offer Map is the tool you’ll need in your explorer’s satchel.
It’s a detailed ‘your eyes only’ planning sheet using a Google Sheets template that uses Indy’s approach to validate your offer with your audience.
But that’s not all…
🔥 I’ll also include a draft of your personalized ‘Secret Antique Sales Manuscript,’ a.k.a. your Google Document Invite.
It’s a unique document that explains your offer and permanently eliminates the need for sales calls! Your validated Indiana Jones Offer Map drives it, so you know it will be effective. I’ll show you how and when to use it.
Why You’d Want This:
You have a killer idea for a book, course, or product
You need to be confident it will sell - always the big unknown, right?
You don’t want to waste time creating something that no one wants
How It Works:
We agree to work together, and we meet on Zoom for 60 minutes
We’ll discuss your business, target audience, business idea, etc.
I’ll send you my ‘Secret Antique Sales Manuscript,‘and you’ll agree to the payment terms
I’ll create your Indiana Jones Offer Map — personalized to your specific offer — & your Secret Antique Sales Manuscript
We’ll meet again over Zoom, and you’ll be good to go!
DM me with “I hate snakes!” and I’ll contact you! 🐍
🔥 SALES PAGES THAT CARE & CONVERT …that Even Your Grandma Will Love 🩶👵🏼
🔥 Got an eBook, course, or service to market to your audience? It won’t sell itself. You’ll need a dedicated page that informs and connects at the heart level. 🫶🏼
Too many copywriters focus on one thing — THE SALE. That’s a mistake. Because for a reader or subscriber to make a buying decision related to your product or service…
They first need to buy YOU!
Naturally, you want every piece of your business to preserve your client/customer relationship regardless of your offer. When I write a sales page for a client, I take that as seriously as I do my own.
I write them like my late, 4’10” little Southern Grandma is reading over my shoulder. Sometimes, I hear her distant voice saying, “Now, Barry Wayne…” — she always called me by both names— “Are you focused on their wallet or their heart, Sweetie? You know what to do, Honey.” 👵🏼
Why You’d Want This:
You’ve done the work to validate your ‘Indiana Jones Offer Map’
You worked hard to perfect your product or service
Your ‘Ancient Sales Manuscript’ is incredible, too
Now you need the copy on your cart/payment page to drive home a message that connects at the heart level so the sale goes forward
How It Works:
So there are no surprises… it begins with a meeting on Zoom for 30 minutes
We’ll discuss your business, target audience, business idea, etc.
If you haven’t created an Indiana Jones Offer Map — personalized to your specific offer — or a Secret Antique Sales Manuscript, I’d urge you to do so, or we can work together to do that.
I’ll get to work on the sales copy while you work on the offer map template I’ll provide; this approach takes a little longer, but the results will be worth it
We’ll meet a few more times on Zoom depending on your needs
We’ll review the final copy, and you’ll suggest any changes
DM me with “More cookies, Grandma!” and I’ll contact you! 🍪
