By Paul Silk
WASHINGTON — As every branch of the U.S. Military continues struggling to attract new recruits this year, a recent ad highlights the Navy’s new recruitment strategy that was inspired by an unlikely source: Renowned Navy recruitment expert Leonard “Fat Leonard” Francis.
The Navy, which is facing a projected 23% shortfall in new recruits by years end, has rolled out an entirely new list of financial incentives to lure new recruits, including tens of thousands of dollars in cash, luxury jewelry, first-class accommodations, and even choice of prime duty stations.
The recruitment campaign was developed after Navy officials sought ‘outside the box’ ideas and turned their attention to strategies developed by the famed Malaysian entrepreneur, who used creative, well-rounded, and ultimately effective recruitment means to recruit Navy personnel.
Francis himself lauds the Navy’s resourcefulness in utilizing tactics it knows will prove effective in increasing the number of recruits.
“I pi…
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