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How James Cridland built the most influential newsletter within the podcast industry

Simon Owens
1.28K subscribers
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333 views 2 years ago The Long Story with Simon Owens
While podcasting has been around since the mid-aughts, it’s only within the last half decade that the industry started generating significant revenue, finally crossing $1 billion in 2021. And until recently, there were very few journalists who were solely dedicated to writing about podcasts. That’s a big part of the reason that in 2017 James Cridland decided to launch Podnews, a B2B newsletter that covers the industry. A longtime radio veteran who once worked for the BBC, James realized that there was a major need for a daily news digest of all the various startups and media outlets that were operating in the space. And as his readership grew, he found that there were plenty of companies that were willing to pay to reach his hyper-niche audience. In my interview with James, we talked about his approach to compiling his newsletter, his monetization strategy, and why he insists on coding most of his tools from scratch. ...more
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How James Cridland built the most influential newsletter within the podcast industry
6Likes
333Views
2023Jan 31
While podcasting has been around since the mid-aughts, it’s only within the last half decade that the industry started generating significant revenue, finally crossing $1 billion in 2021. And until recently, there were very few journalists who were solely dedicated to writing about podcasts. That’s a big part of the reason that in 2017 James Cridland decided to launch Podnews, a B2B newsletter that covers the industry. A longtime radio veteran who once worked for the BBC, James realized that there was a major need for a daily news digest of all the various startups and media outlets that were operating in the space. And as his readership grew, he found that there were plenty of companies that were willing to pay to reach his hyper-niche audience. In my interview with James, we talked about his approach to compiling his newsletter, his monetization strategy, and why he insists on coding most of his tools from scratch.
The Long Story with Simon Owens
Simon Owens

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Simon Owens

1.28K subscribers