Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
19,221 views • Jan 25, 2024 • Lenny's Podcast
Chapters
Geoffrey’s background
Geoffrey’s background
0:00
What people often get wrong about Crossing the Chasm
What people often get wrong about Crossing the Chasm
4:03
Finding your beachhead segment
Finding your beachhead segment
5:58
The four inflection points of the technology adoption lifestyle
The four inflection points of the technology adoption lifestyle
9:29
Geoffrey’s bonfire and bowling alley analogies
Geoffrey’s bonfire and bowling alley analogies
15:45
Steps to take before trying to cross the chasm
Steps to take before trying to cross the chasm
18:36
Signs you’re ready to cross the chasm
Signs you’re ready to cross the chasm
22:19
Advice for startups on where to start
Advice for startups on where to start
25:19
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Transcript
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