The science-based marketing newsletter
The latest scientific discoveries from top business schools. 3min insights every Tuesday. For $0.
Trusted by 27,342 other evidence-based marketers
Research from the best business schools in the world:
The latest scientific discoveries from top business schools. 3min insights every Tuesday. For $0.
Trusted by 27,342 other evidence-based marketers
Research from the best business schools in the world:
Most marketers are decades behind the latest evidence. Don't be one of them.
Myth
For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.
Reality
For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.
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