Paid newsletters made simple

Substack makes it simple for a writer to start an email newsletter. It’s free and you can add paid subscriptions whenever you want. Just sign up, connect your bank account, and get to work.

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In the press:

Writers on Substack

What’s in the box?

Elegant design

Produce newsletters that look great in any email client, and load fast on any device.

Powerful publishing

Publish to email and the web simultaneously with our simple content management system.

Subscription tools

Choose which newsletters are only for paying subscribers and which ones are free to all.

Secure payments

We use Stripe to make payments easy and secure for publishers and subscribers.

— The Pitch —

You should start your own media business.

You should start a media business. It should start with a paid email newsletter.

Yes, we are biased. Substack is a platform for paid newsletters. But we’ve also seen enough success stories now to know that if you are a) good, b) committed, and c) focused on a niche that isn’t well served by the mainstream media, then you can thrive.

For instance, each of the following single-person Substack newsletters are bringing in incomes equivalent to attractive full-time salaries:

  • Sinocism. A daily briefing about the most important news of the day from China, by Bill Bishop.
  • The Shatner Chatner. Comedic riffs on bible passages and Victorian literature, coupled with commentary on trans and gender issues, by Daniel Mallory Ortberg.
  • Petition. A twice-weekly analysis newsletter about bankruptcy, turnarounds, and corporate restructuring, by a team of anonymous critics.
  • Popular Information. Research-driven analysis of US politics news, by Judd Legum.
  • Off the Chain. Daily commentary, in text and audio form, on crypto currencies, by Anthony Pompliano.
  • The Browser. A daily curated list of the best things to read on the internet, by Robert Cottrell.

The beauty of the Substack model is that it’s simple. You publish a newsletter and ask people to pay for subscriptions. That’s it. All going well, over time you’ll attract more and more subscribers, which means you’ll get more and more money.

With subscriptions, you don’t need a giant audience. You just need some people who love your work enough to pay. A thousand people paying $100 a year is $100,000. You can forget about clickbait and hot takes and instead focus on producing quality work.

Start your media business today.

Build your independence

Publishing is free. When you start charging for subscriptions, we'll take 10% after transaction fees.

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