A business model for local news that works.
Local news reporters are building healthy, sustainable businesses on Substack.
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“I assumed it would take a couple of years to build up any momentum and become known and actually it’s been amazing how quickly it’s taken off.”
– Joshi Herriman, The Mill
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Start a publication with no overhead.
It’s free to sign up and start publishing. Cover a beat with zero startup expenses, and no tech or design costs.
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Prioritize your readers, not advertisers.
The subscription model guarantees editorial independence. Writers need to be loyal only to their readers and can focus on quality more than inundation.
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Get paid to do what you love.
When you're ready, you can add paid subscriptions and keep 90% of the revenue. Top reporters are building teams and earning six figures on Substack each year.
“It's a lot of work, but it's extremely rewarding. I feel like I'm doing the best work of my career, and I'm having the most fun of my career, undoubtedly.”
– Tony Mecia, The Charlotte Ledger
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“The technology now exists to permit people like me to build a relationship with readers unmediated by existing corporate media structures.”
– Jen Gerson, The Line
Start your local news publication now.
It takes only a minute and zero overhead to get started.
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