Marketing with Persuasion: A Science-Based Method for Marketers
Written by Thomas McKinlay
Narrated by Fleet Cooper
4.5/5
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About this audiobook
In Marketing with Persuasion, an audio course from Scribd Coach, Ariyh founder and marketer Thomas McKinlay cuts through the endless tips and tricks we hear around marketing to get to the best advice by guiding listeners through the latest scientific research on marketing. Setting his focus on helping you create more effective, persuasive ads based on your product, market, and audience, McKinlay discusses how to create ads with impact, when to use print or video for advertising, matching your ad to product and market, and more. He also shares exercises along the way so you can begin putting what you’ve learned into practice.
McKinlay’s course is current, compelling, and strictly evidence-based. Selling with Persuasion is your guide to the cutting edge of marketing.
Thomas McKinlay
Thomas McKinlay is a marketer and science nerd who found a way to merge those two subjects as the founder of Ariyh — “Academic Research In Your Hands” — which offers practical marketing insights based on the latest science. McKinlay has spent much of his career marketing and growing businesses at various startups as well as Google. Today, he reviews over 10,000 marketing research papers annually, and adapts them into three-minute tips for Ariyh. To learn more about McKinlay’s work, or subscribe to the free Ariyh newsletter, visit Ariyh.com. You can also find McKinlay on Twitter, @tdmckinlay.
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The Anxiety Toolbox: Techniques for Managing Difficult Emotions Rating: 5 out of 5 stars5/5Own Your Goals: How to Become Goal-Oriented and Set Goals You’ll Really Achieve Rating: 5 out of 5 stars5/5Lessons for a Good Life: How to Practice the Stoic Art of Living Rating: 5 out of 5 stars5/5Long-Term Learning: Harnessing Your Brain to Learn More Effectively and Remember More of What You Learn Rating: 4 out of 5 stars4/5The Pillars of Self-Love Rating: 5 out of 5 stars5/5The Secrets of Successful Public Speakers: How to Improve Confidence and Credibility in Your Communication Rating: 5 out of 5 stars5/5The Design Thinking Mindset: How to Access the Power of Innovation Rating: 5 out of 5 stars5/5Quiet Your Inner Critic: Overcoming Imposter Syndrome to Get Gutsy and Play Bigger Rating: 4 out of 5 stars4/5Twenty-Five Hour Days: How to Take Control of Your Time, Meet Your Goals, and Do More of What Matters Rating: 4 out of 5 stars4/5Nailing the Interview: A Comprehensive Guide to Job Interviewing: A Comprehensive Guide to Job Interviewing Rating: 4 out of 5 stars4/5Energy Management: Structuring Your Time to Get the Important Stuff Done in Fewer Than Fifteen Hours a Week Rating: 4 out of 5 stars4/5Business Networking for Introverts: How to Build Relationships the Authentic Way Rating: 4 out of 5 stars4/5The Power Within You: Overcome Your Programmed Behaviors to Get Unstuck and Find Your Unique Purpose Rating: 4 out of 5 stars4/5Leading with Coaching Rating: 4 out of 5 stars4/5Creating a Vision Board That Works Rating: 4 out of 5 stars4/5Start with Your Spark: Creating a Career That Inspires You Rating: 4 out of 5 stars4/5Bloom Forward: Healing from Trauma Rating: 4 out of 5 stars4/531 Days to Creativity: Daily Exercises for an Explosion of Creativity Rating: 4 out of 5 stars4/5Getting More Done: Wielding Intention and Planning to Achieve Your Most Ambitious Goals Rating: 4 out of 5 stars4/5Intuitive Decision-Making Rating: 4 out of 5 stars4/5When You Can’t Just Talk About It: How to Navigate Difficult Conversations Rating: 4 out of 5 stars4/5Learn Anything: Crafting a Map to Learn New Skills Rating: 4 out of 5 stars4/5Be the Boss of Your Worry: How to Understand and Manage Anxiety Rating: 4 out of 5 stars4/5Be Calm, Be Confident: Breaking the Cycle of Negative Thoughts to Regain Emotional Freedom Rating: 4 out of 5 stars4/5Empath Up!: How to Embrace the Gift of Empathy Rating: 4 out of 5 stars4/5Crack Your Creativity: How to Cultivate a Creative Mindset and Process to Let Your Creativity Flow Rating: 4 out of 5 stars4/5Fearless Leadership: How to Embody the Strength and Confidence of Great Leaders Rating: 4 out of 5 stars4/5Motivated Mornings: How to Stay Focused and Driven Every Day Rating: 5 out of 5 stars5/5
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Reviews for Marketing with Persuasion
15 ratings3 reviews
- Rating: 5 out of 5 stars5/5This is a short but a nice book that contains some important and perhaps highly effective marketing strategies
- Rating: 5 out of 5 stars5/5Very informative audiobook on effective marketing strategies. I benefitted a lot.
- Rating: 5 out of 5 stars5/5i find it informational and straightforward, I liked the narration and the way that it mentioned different aspects of ads, we need a series about this to dive deeper into the science of ads and marketing.
thank youuu!