Meta Pixel’s Video Tracking Spurs Wave of Data Privacy Suits (1)

Consumers are suing dozens of companies ranging from the NFL to NPR for sharing tracking data on what videos they watch, in a growing privacy class action trend that exploded in September.

At least 47 proposed class actions filed since February claim that Meta Platforms Inc.'s Pixel tracking tool sent the plaintiffs’ personal video consumption data from online platforms to Facebook without their consent, violating the federal Video Privacy Protection Act, a Bloomberg Law analysis of court dockets found. Almost half of the new cases (22) were filed in September alone. Five cases have been voluntarily dismissed.

A wide variety ...