95% of people I interview answer "Why this company?" wrong. Here's why:
"Why this company" is the second most frequently asked question you will get in interviews for tech roles, after "tell me about yourself".
Iβve heard it myself at every job I got at least once along the process:
Why Affirm?
Why thredUP?
Why Epic Games?
While it is not the most important question, your answer can make it the most important factor in why you got hired.
Letβs build a first principles understanding of what you need to be able to do:
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You're not in court or with the polics. Strive to show the best version of you, not the most real.
Treat it like a sales call where you're emphasizing on showcasing your goals, skills and traits, and how they align with the company.
Of course, remember to not lie.
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The details you include need to be:
1. Personal
2. Flip your weaknesses into strengths
3. Showcase your PM craft
Going deeper on point 2, you really want to flip your weaknesses into strengths.
If you don't get the role, it's usually because someone was else was slightly better. Eliminate that objection.
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You should consider a 3-point structure to address different areas:
1. Make a variety of points
2. Clearly sign-post between points
3. State all 3 in the intro and talk about them in the conclusion
Think of your structure like a story.
Provide different arcs and ensure that you connect all the dots at the end so the interviewers aren't left clueless about your story.
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Along the way, you need to reinforce your strengths.
For example, if you want to a great university, or had a great former employer, be sure to namedrop.
Things you reinforce actually get remembered.
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When it all comes together, you want to go for 2 minutes.
If you speak for more than that, your interviewer might get bored and zone out.
Whereas, if you speak less than that, you won't be able to show enough impact from your answer to influence your interviewers.
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To learn more about these, check out the deep dive:
news.aakashg.com/p/ace-β¦
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Why This Company is one of the top 5 reasons hiring managers look for in candidates.
(Per a survey of 200 hiring managers in June.)
So don't flub this one.