“LinkedIn wasn’t that crowded a few years ago. Right now there is a feeling nobody reads or watches the content. 90% of posts are selling first and AI generated. You can write valuable content, do it by hand, but it won’t win any longer. Don’t you think LinkedIn is dead in terms of growing awareness?”

Well, if you look at several industry analysis, you can say for sure that LinkedIn is dead:

• In Q3 2025, organic reach hit its lowest point ever

• Company pages falling from 7% to 2% visibility in feeds

Now, pair it with the research from Semrush about the search traffic:

57% of marketers report declining organic search traffic and only 26% see any revenue impact.

Personally for me, it means every B2B company has much bigger problems than changes in the social and search algorithms. The core problem is that the old content playbook:

Keyword research → keyword-optimized article → promote on company’s social pages → ask SEO agency to chase backlinks → wait for the traffic and conversions

Simply stopped working!

Here is what to do instead: