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Chris Page's avatar
Chris Page 3d
Camp Radio Writings

I enjoyed this read as an indie musician, but also as a big music fan.

Cadence Weapon's avatar
Cadence Weapon
4d

I wrote a response to the excellent eliza mclamb piece about digital music marketing agency Chaotic Good Projects. She uncovered that they use hundreds of fake accounts to artificially generate buzz for their clients.

In my piece, I attempt to navigate my future as an independent musician in a world where it’s finally been proven that the most hyped bands really do have their thumbs on the scale.

To truly break through the algorithm and be one of the handful of new artists to reach the level of cultural saturation of Chaotic Good clients like Geese, Oklou, Mk.gee, Wet Leg and Dijon, the only method that actually works revolves around “controlling the discourse,” as Coren says in the Billboard interview. What once appeared to be a genuine groundswell of support for legitimately compelling new music has now been exposed as astroturfing.
Cadence Weapon
Apr 8
at
11:34 AM
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