Pickleball has been named America's fastest-growing sport for the fourth consecutive year — and now it is also becoming a legitimate sports league.

UPA Financial Overview 2025

• Annual Revenue: $60 million (+30% YoY)

• Sponsorship Revenue: $30 million (+25% YoY)

• Tickets Sold To Date: 110,000 (across MLP & PPA)

• Total Annual Player Compensation: $33 million

With franchises selling for $13 million to $16 million and 500,000 viewers on CBS for last year's MLP Finals in New York City's Central Park, investors have committed over $75 million to help build America's next major sports league.

Today’s newsletter breaks down all the details.

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