Karen Vaites (@karenvaites): "“Tell the screener critics it's an intervention. Tell the intervention critics it's a screener. Tell the parents it's personalized learning. And if any one frame takes too much heat, rename it and reset the clock. It's nailing jello to a wall by design.” On iReady’s product and…"

Make money doing the work you believe in

“Tell the screener critics it's an intervention. Tell the intervention critics it's a screener. Tell the parents it's personalized learning. And if any one frame takes too much heat, rename it and reset the clock. It's nailing jello to a wall by design.”

On iReady’s product and marketing strategies:

Courtney Eckert

They absolutely are. Thank you! I'm adding your piece to the post now.

Coming from someone with 20+ years of digital marketing and SEO experience, what CA is doing is a masterclass in something that doesn't quite have a name yet: audience-tuned messaging where the contradictions between audiences ARE the strategy. Tell the screener critic…

May 6

9:59 AM

Make money doing the work you believe in

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