Let’s talk real world math for a minute. Let’s say you charge $50 for an Annual Paid subscription.

You sell 5 this month. Excellent, that’s $250!

But then at the end of the month, 3 of your current Annual subscribers are set to renew.

They don’t. They cancel. Your big month of gaining 5 Annuals just evaporated. Now you only gained 2.

Wh…