Barcelona have signed a shirt and stadium sponsorship deal with audio streaming platform Spotify, the club announced on Tuesday.
The brand will appear on the front of the men’s and women’s team shirts for four seasons from the 2022-23 campaign. The company will also be the first brand to sponsor the club’s stadium, which will now be called Spotify Camp Nou.
“The vision for the partnership is to create a new platform to help artists interact with Barcelona’s global community of fans,” the club said in a statement.
Neither Barcelona nor Spotify confirmed the financial details of the deal but, according to the Catalan radio station Rac1, the agreement is worth €280m (£235m).
Rakuten, the Japanese retailer, has sponsored the men’s team since 2017 while the toolmaker Stanley Black & Decker became the official shirt sponsor of the women’s team in 2018.