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38% of business owners forgot this

➡️Simple action that will help you get found online
We surveyed a business group recently and found that 38% of business owners either weren’t on Apple Maps or Bing Places.
Corey Hinde ∙ 1 LIKES





MongoDB software eng, Cursor team, Google PM

opportunities at breakout startups, early teams hiring, and co-founder searches
✨ Hey there this is a free edition of next play’s newsletter, where we share under-the-radar opportunities to help you figure out what’s next in your journey.
Ben Lang ∙ 24 LIKES
Ruben Dominguez Ibar
👏👏
Hugo Rauch
My favorite newsletter!



#98: What If Google Opens Up YouTube Inventory?

Breaking down YouTube demand and supply; Impact and strategic value
If you’re a green shoot adtech company or adtech investor, then check out the AdTech Economic Forum London 2025 on February 6. It’s a pitch event with a twist. Our amazing featured speakers will take us down the investor continuum and then we’ll hear six amazing pitches from green shoot companies that form the antithesis of Joe’s quote.
1 LIKES
Ashley MacKenzie
For me, they'll only open up as a fob to the regulators to stop more meaningful disposals. The revenue upside of opening up YT is negligible compared to the strategic impact on their AdTech ecosystem. Advertisers have to have a Google product today but not in an open world. Worth noting YT already stage the opening up of new placements/platforms/Geos etc to dampen the inflationary effects of increasing demand - eCPM payouts to creators only go down in the long run. Agree with Richard re: data access.
Richard kramer
Tom, a few flaws in this piece IMHO -
1) it seems highly unlikely there are advertisers (Google would have the largest number alongside Meta) that would be brought incrementally to YT. I struggle to think TTD or Yahoo has a major buyer that does not also work w Google;
2) the value of YT inventory is intrinsically linked to the wider data Google collects on logged-in users (or infers probalistically where users are not logged-in), and draws upon Search history, location, etc. How could those other DSPs be competitive in "decisioning" without that data?
3) From a regulatory perspective, what need does Google have to open up, any more than any other FAST content provider is obliged to sell via agents?
4) Finally, you have not considered the downsides and costs of providing access to that inventory and the risk others "sniff the bidstream" just to compare pricing and likely value. Google would be giving away a lot for nothing guaranteed.

HVAC Demand Trends: Google LSA Revenue Performance - December 2024

👋 Hey, Jon here! This week, we’re reviewing Google LSA performance for December with an expanded data set! This data set required a minimum spend of $1,000 / mo on GLSA, so while averages can be helpful, there’s a big range of performance. The lowest closed ROAS in this sample was just 0.5x, versus the highest at 27x. Spend volumes are high, meaning th…
Jon Torrey ∙ 1 LIKES


Google Won’t Let You Learn About Holistic Health

Since 2017, in a major Google update, everyone who publishes “alternative health” content lost 60%, 80%, or more of their organic search.
Robyn Openshaw ∙ 12 LIKES
Pam
Around the 2017 mark, I noticed the “no availability” of my normal searches for holistic and/or Functional Med folks that I’d been following during earlier years. Suddenly they were gone. As an example, Dr. Mercola, who I was following pretty closely at the time (not so much these days) was nowhere to be found. I would tell my family, “See what they’re doing? The search engines have pushed out the healthy information. It’s all about supporting Big Pharma.” It made me angry then - and it makes me just as angry now. Like you said, it’s up to us to keep passing along everything we know and learn to the next generations any way we can.
ClearMiddle
What you write here seems to me to say as much about "the public" as it does about Google.
As a member of the public, I greatly appreciate the problem, having been fooled myself so many times over my decades, beginning long before there was a public Internet. And yet, at least most of the time, I wasn't fooled forever. If there are matters where I still am, I don't know that yet, but Internet search engines, while posing an obstacle for those seeking convenience, have never been a solid barrier for those seeking truth. A porous barrier, perhaps. Seeking convenience, however, rather than seeking truth _is_ a barrier, a very solid one.
My foundational knowledge about holistic health stems from being involved with a cult, when I was growing up in the 1960s, particularly in my teens -- because my mother was part of it -- and as an adult from being a member of other cults teaching about many topics, health being prominent among them. I could never recommend these organizations even if they still existed (they mostly don't) because they had huge problems, but their problems did not include public group think to any great degree. They were counter cultural.
In my experience, then, there is always a way around barriers to discovering truth. But you have to want it, badly. If you live for comfort and convenience you will pay a price, and it won't prove comfortable or convenient. That's a public problem.
Studying health should impress upon us how incredibly well engineered life is, and how well it can function when not being sabotaged, or even when it is. This thing we call life is not a product of random chance. We know intuitively that randomness does not produce higher and higher degrees of order. Rather it produces corruption and decay, all "scientific" fairy tales to the contrary aside. Higher order must originate from even higher order. And what we are did not come into being out of nothing. We know intuitively that out of nothing comes nothing. Otherwise it isn't "nothing".
Why, then, among those people who lately have been learning the hard way that they can't "trust the science", do most still trust it in matters pertaining to our origin and purpose? What an error! It's time to let go of that, and then pass the word on.
In my old age I have found, with what's left of me after 74 years of life enclosing 28 years of cults spread over 50 years, a better way to learn about essential truth that has been hidden. I ask, expecting answers, and answers come. It worked all along, but I didn't expect that, or even seem to notice let alone appreciate what was happening, and the answers were presented through cults -- hard lessons.
When practiced formally, however, this is called "prayer", and answers can come more directly and uncensored, though the lessons may still be hard. Such practice is no more strange than believing that our "something" made itself from nothing. Be careful what you put your faith in.
Try this, if you haven't already. It works better than Google.


US sues Google for deleting key evidence in bad faith

States allege the search giant deleted millions of chats over years to hide evidence from antitrust regulators, despite court assurances...
Today I switch gears from Meta, truth, and democracy to Google, antitrust, and deleted evidence with an important scoop that you won’t want to miss.
Ricky Sutton ∙ 1 LIKES



Top 50 media companies: exclusive ranking | Is Google lowballing the UK?

And Paul Hood starts a new column giving publishers the information they need to succeed in a media world being rapidly transformed by generative AI technology
Good morning and welcome to your Press Gazette Future of Media newsletter on Thursday, 9 January brought to you in association with Avid Collective. Read their new white paper for actionable insights, data, case studies, and proven strategies on how branded content can future-proof your ad revenue.
Dominic Ponsford

Slow hobbies, ditching Google Chrome, and the year of the newsletter

Internet People: Issue 114
Welcome to Internet People 🌀 A weekly roundup of fresh ideas to fuel your creative process & help you navigate the mindf*ck of being a creative person in the digital age
Internet People, Anna Seirian, and MJ Mayes ∙ 15 LIKES
Megan Hubbert 🪩🖥️✍🏻
Just added “download ARC” to my to-do list for tomorrow. Can’t wait to see all the amazing things that happen for Internet People in the new year. Love y’all!! 🫶🏻
Ángel Jacinto
Also putting "download arc" on my to-do list. I am curious though, how do you deal with some features simply not working the same on other browsers? I tried switching to both DuckDuckGo and Mullvad but a lot of browser plugins (for VPN, ad blockers, password managers) are glitchy or non existent for alternative browsers. Not to mention, some features of Google Meets only work on Chrome 😓 they make it impossible to switch.


OpenAI's Economic Blueprint

Along with Google Cloud's AI Transforms In-Car Experience for Mercedes-Benz
Welcome to The AI Signal, where algorithms dream, machines learn, and the future unfolds. The edge of tomorrow comes alive in just 5 minutes. This newsletter guides you through AI’s exhilarating and ever-evolving world.
Amrendra Pal and Janhavi Kumbhar




Unlearning what Google taught me 🎓🚫

Plus finding a 3x more effective ad creative and many iterations on checkout for the holidays
Over the last 3 months, I’ve been working hard on Wanderly’s holiday season. Last year, before I had an app and started publishing books, I learned a lot about selling gift cards. This year my goal was to double my revenue from last year, which I accomplished, though barely. But I learned a LOT, and much of it was unlearning what Google taught me. Based…
Laura ∙ 8 LIKES
Drew
So helpful and detailed, thank you for sharing!

we all are robots
December 31, 2024

EP.47 APPLE JOINS THE ROBOTICS RACE

Apptronik and Google develop robot brain, a new hand for humanoids & much more...
🚨 Starting with 2025 - the edition of the newsletter will be published every week instead of every two. More robot stories for you!
Lukas Ziegler ∙ 8 LIKES