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Top 25 Makeup Articles on Substack

Best Makeup Articles



mamabella
May 31

The best beauty fridges; Pinterest's summer makeup trends; and are sea sponge needles the answer to youthful skin?

Plus Huda Beauty's first ever perfume, a Charlotte Tilbury eyeshadow stick everyone's buying and the my full review of the Dreame AirStyle Era
Each week I share a mix of beauty launches, explainers and articles that stick in my head. It’s a slower, calmer way to keep up with beauty – and a bit of a diary of what’s going on behind the scenes at mamabella.
Vicky1 LIKES

UPDATED! 30 Best Beauty Products Under $30

Affordable skin care, makeup, and hair care holy grails, chosen by me and some of my beauty-loving friends
[I first published this several years ago but times have changed! So I wanted to give it a refresh with some new faves. Enjoy!] While I totally believe in splurging when something is that good, I also get very excited to find an incredible product that won’t cause heart palpitations when you look at your bank statement. I put together this list of under…
Michelle Lee64 LIKES1 RESTACKS
Fisherina's avatar
Fisherina
ELF Wow brow gel ($7) and NYX Pro Lift ‘n Snatch (lol) Brow Tint Pen (like a superfine felt pen! $11.99) - both at Target - yes, these seem to run out more quickly than other makeup products but about the same as more expensive and similar brow products, so why pay more? 🖊️
Thanks for this list!
Antoinette de Leon's avatar
Antoinette de Leon
So happy to see Sunnies face on this list. 🇵🇭♥️

Nouha Semmar on Skin-First Beauty, Soft Glam, and Spring’s Radiant Shift

The makeup artist behind NAILCON Issue 005 shares her approach to luminous skin, soft glam, and beauty that feels effortless on camera.
For makeup artist Nouha Semmar, great makeup starts with great skin. Every glam look begins long before foundation or blush enters the picture. It starts with hydration, preparation, and understanding how to make skin look healthy, radiant, and alive on camera.
The Culture Coated by NAILCON5 LIKES


Former Beauty Trend Editor's Makeup 'Hall of Fame'

2 minute read
As a former beauty trends editor, it’s safe to say I’ve tried and tested my fair share of makeup products. But while I’ve discovered plenty of impressive formulas along the way, only a select few have become true repeat purchases. Think of the following as my personal makeup ‘hall of fame’ – that is, the products that h…
Freddie Jones Beauty1 LIKES1 RESTACKS
Sophv's avatar
Sophv
I love this!!!

A Masterclass in Skin Prep

Featuring makeup artist Min Hong’s K-beauty favorites, a cooling tool, and glow secrets.
The most radiant makeup always begins with skin care. That’s just a fact.
From the Saie Office20 LIKES5 RESTACKS

Why I’m Starting a Clean Beauty Brand

What led me from casual makeup lover to beauty brand founder
Like all career journeys, my path to becoming a beauty founder is a twisting, non-linear route. Believe it or not, I wasn’t even that interested in makeup in high school and college, a time when many begin heavily experimenting with it. How, then, did I get to the place I’m at today, launching
Olivia Adriance10 LIKES
Sara Trojanowski's avatar
Sara Trojanowski
This is amazing! Excited for you!❤️ thank you for sharing.


Imaginarium 2026 Just Spotlighted Two Makeup-FX Guests in 48 Hours. Louisville Is Quietly Becoming a Real Genre Stop on the Convention Map.

Two FX announcements in two days. Kentucky math.
The Imaginarium Convention sits at the Holiday Inn Louisville East every July. It is in its 13th year. It runs three days, July 17-19 in 2026, and it is not a comic-con — it is a working creatives convention with a film festival, a cosplay contest, and a guest list that leans toward authors, illustrators, indie filmmakers, and the people who actually bu…
SvenFx

HDR by Barco Just Hit Theaters. Beauty Departments Are About to Find Out the Hard Way What a 1000-Nit Reference Does to Foundation.

Every key MUA should be lobbying for monitor village access right now.
Barco rolled out its HDR cinema spec this spring and the first theatrical exhibitors are already running it. For the studios, this is a projection story. For us, it's a continuity story we have not had to deal with at this brightness range before.
SvenFx

Three Studio Chiefs Lined Up at Universal Saturday. The Practical-Horror Pipeline Just Got Its Stamp From Blum, Wan, and Warner's De Luca.

Backrooms $85M opening. Obsession $106M four-day. The Produced By Conference put the model on record. The shop-floor read on what it means for the next 12 months of bids.
Three of the biggest names in studio film walked onto the Produced By Conference stage at Universal yesterday and said the same thing. Different words. Same point.
SvenFx

HBO Just Put 23 Stunt Performers on Fire in One Take. House of the Dragon Season 3 Is the New Practical-Burn Benchmark for TV.

314 shooting days. 25 tons of propane. 7.5 hours in the chair for Aegon's burn prosthetic. Waldo Mason ran the bench. The producer read on why the next prestige series cannot fake this one.
Ryan Condal sat on the ATX TV Festival stage in Austin Saturday and walked through the production scale on House of the Dragon Season 3. The numbers HBO let him say on the record: 314 shooting days, 1,500 crew, 2,500 props, 25 tons of propane, 23 stunt performers set on fire in a single take. The reporting frames it as a new record for one shot on telev…
SvenFx


Damien Leone is going from Terrifier 4 straight to a Sam Raimi project. The independent path keeps working.

Practical horror / independent shop economics
Variety reported this month that Damien Leone is setting up Tortures of the Damned with Sam Raimi producing through Ghost House Pictures. Leone is also finishing the script on Terrifier 4 and aiming for spring 2026 pre-production. David Howard Thornton expected back as Art. Lauren LaVera expected back as Sienna. And the next Leone movie after that has R…
SvenFx

Arjen Tuiten put Sean Penn in a car crash and a third act. Here is the work.

Heavy-hitter named-artist coverage (Tuiten)
Arjen Tuiten picked up a MUAHS Guild nomination for special makeup prosthetics on One Battle After Another. The job was Sean Penn as Colonel Lockjaw. Specifically the third act, after Lockjaw survives a horrific car crash and the audience has to read him as a man who lived through what just happened to him without it pulling them out of the movie.
SvenFx

Scary Movie 6 Opens Friday. The Practical Horror Bench It Parodies Is the Most Important Receipt of the Decade.

Sinners. Terrifier 3. The Substance. Longlegs. Weapons. Smile. M3GAN. The Wayans came back to parody the films audiences could not stop quoting. Almost every one of them was a practical makeup FX showcase.
Sinners. Terrifier 3. The Substance. Longlegs. Weapons. Smile. M3GAN. The Wayans came back to parody the films audiences could not stop quoting. Almost every one of them was a practical makeup FX showcase. That is the receipt working artists should be filing.
SvenFx

Q&A: Laney Crowell of Saie Beauty

"Be efficient and don’t spend too much time ruminating over every decision."
As someone who really lived in the trenches of full-coverage foundation and the most matte lipstick imaginable, I have to tell you that I breathed a sigh of relief as soon as the veil was lifted and we all became obsessed with the “your lips/face/whatever, but better” trend. My skin was thankful too, because suddenly it was able to breathe and I wasn’t …
Hannah Bronfman, From the Saie Office, and Laney Crowell5 LIKES1 RESTACKS


48th journal

fun makeup, Marc Jacobs Beauty is back and autumn skin
Hello, hi there and a very warm welcome to the 48th edition of the journal! Thank you for being here, we have some super fun beauty talk ahead of us.
Morgan3 LIKES
Emmie’s Beauty Life's avatar
Emmie’s Beauty Life
September can’t come soon enough!
Minnie Isaac's avatar
Minnie Isaac
YES YES YES!!!!

My skin is my #1 most complimented feature. Here's a list of everything I swear by.

Treating you all to a list of all of my beauty favorites. From skincare to haircare, makeup and lifestyle habits: here is a comprehensive list on how to elevate your beauty game.
Hello, hello! How is everyone doing? I hope this week is bringing you lots of joy and moments of self-care. Today, I’m bringing you something super fun that had been on my list of things I wanted to do since I first started brainstorming for this newsletter. The number one compliment I get in my life is on my skin, number two or three (idk) is on my hai…
ammal 💌1 LIKES1 RESTACKS
Chidima's avatar
Chidima
fine i’ll buy it ….
great read
Silany's avatar
Silany
No cause youve acc been using lip balm since the moment you came out of the womb so I know it was hard for you to narrow down just a few 😂😂

Going Gray and Abandoning Botox

Claudia Fabian wants people to see more women like her aging online.
Cheryl Wischhover and Good For Your Age51 LIKES10 RESTACKS
Mary Elizabeth Williams's avatar
Mary Elizabeth Williams
Love this candid and vibrant conversation! I also am realizing so much has to do with one's skin tone and coloring. I'd always planned on going what I call "the aging news anchor route" and getting blonder and blonder as I age, but I recently went darker and my daughter told me I look ten years younger. Claudia's grey looks stunning with those big brown eyes!
Pam B's avatar
Pam B
My fiber rec is Benefiber, mixed into hot or cold drinks it dissolves and has no taste. I generally use it on vacation when I need a little, um, assistance, in my diet.

You HAVE to stop getting makeup recs from fashion publications

I beg you.
My world is pretty narrow when it comes to creating beauty content. That is to say, it’s narrow and deep. Imagine a well, not a lake. That’s because my ADHD chose a hyperfixation on makeup as an artistic material, human faces as the art surfaces. I don’t mean to overstate my purpose. I don’t think what I’m doing is saving lives. But I am …
Kackie84 LIKES3 RESTACKS
sgrandt's avatar
sgrandt
I am decades older than you are, the skin on my face is combination and not dry like yours, I do not have a slightly golden undertone, and often go without having any makeup on at all for days. So why do I not only watch all of your videos but rely on your information? Because I have placed my trust in you to tell me about the quality and relative usefulness of an item of makeup. I can take it from there to decide for myself if I need it and what shade might best suit me. Thank you for providing a much needed starting point in the overwhelming avalanche of products available.
Aebon's avatar
Aebon
"...or is it like futilely yelling at a cooking show in 1992 for telling you you can caramelize an onion in five minutes?"
This is so personally relevant.


Influencer economy’s bubble: age

If I’m in public and sitting without headphones, it’s because I’m eavesdropping. And by a stroke of good luck (and the fact that it’s the basic epicenter of London), I find myself at abuelo in marylebone seated next to an influencer talent manager and the brand manager for a major beauty brand (
Rachel in a real way10 LIKES1 RESTACKS