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Top 25 Makeup Articles on Substack

Best Makeup Articles


Why I’m Starting a Clean Beauty Brand

What led me from casual makeup lover to beauty brand founder
Like all career journeys, my path to becoming a beauty founder is a twisting, non-linear route. Believe it or not, I wasn’t even that interested in makeup in high school and college, a time when many begin heavily experimenting with it. How, then, did I get to the place I’m at today, launching
Olivia Adriance10 LIKES
Sara Trojanowski's avatar
Sara Trojanowski
This is amazing! Excited for you!❤️ thank you for sharing.

A Masterclass in Skin Prep

Featuring makeup artist Min Hong’s K-beauty favorites, a cooling tool, and glow secrets.
The most radiant makeup always begins with skin care. That’s just a fact.
From the Saie Office16 LIKES3 RESTACKS

Nouha Semmar on Skin-First Beauty, Soft Glam, and Spring’s Radiant Shift

The makeup artist behind NAILCON Issue 005 shares her approach to luminous skin, soft glam, and beauty that feels effortless on camera.
For makeup artist Nouha Semmar, great makeup starts with great skin. Every glam look begins long before foundation or blush enters the picture. It starts with hydration, preparation, and understanding how to make skin look healthy, radiant, and alive on camera.
The Culture Coated by NAILCON2 LIKES

The Real Reason Some Mothers Say No to Makeup

What 18 years in the bridal beauty ahs taught me about mothers, identity shifts, and why beauty is rarely just about makeup.
After almost two decades of working with brides, mothers, grandmothers, and women in some of the most meaningful moments of their lives, I’ve learned something that rarely gets talked about openly.
Jenny Torry2 LIKES



Wedding Day Makeup That Lasts

Bridal Beauty Tips for Makeup That Stays Fresh All Day
It’s finally here the day you’ve dreamed about, planned for, and counted down to. The last thing you should be worrying about is whether your makeup will still look flawless after happy tears, hugs, dancing, and hours of photos.
Sue Katz

Warner Bros. Just Bought Park Chan-wook's Ultra-Violent Western at Cannes. The Practical-Blood Bid Sheet Comes Next.

S. Craig Zahler wrote it. McConaughey, Pascal, Butler, Tang Wei star. The loudest practical brief on the Marché.
The Cannes Marché has its closing-week deal. Warner Bros.' new specialty label Clockwork has closed on Park Chan-wook's The Brigands of Rattlecreek for North America, beating out the field for a passion project that's been stuck in development for a decade. Reported price: mid-teen millions. Sales were run through Patrick Wachsberger's Legendary label 1…
SvenFx

Is Exposure Actually Slavery?

A deep dive into global beauty standards, makeup standards, and the great reversal of modesty.
We live in an age that worships at the altar of choice. You find a lot of people saying, “It is my choice, it is her choice.” Yet, we rarely stop to ask: who built this altar, and who is directing our hands toward the sacrifice?
♡︎𝐙𝐚𝐡𝐫𝐚♡7 LIKES4 RESTACKS
Human's avatar
Human
This is a very nice and insightful piece. You did a really greatjob of showing that true autonomy isn’t just about doing what you want, but about understanding why you want it in the first place. Because when your choice to show your skin is constantly being reinforced by a billion-dollar beauty industry, you have to wonder who is actually winning.🤷
Also I really like how you highlighted modesty as a way to opt out of that entire system of manipulation. Especially how you framed clothing as a vital factor in the social contract rather than it being just a personal fashion statement. Very great work 👍
Still Thoughts's avatar
Still Thoughts
This write-up is incredible!! You literally broke down the most controversial topic out there and actually made it make sense.


Universal Just Closed the Horror Make-Up Show After 35 Years. The Reimagining Is Coming — and Every Practical Effects Shop Should Be Watching What They Do With It.

The most visible window into our craft is being rebuilt. Here is what it has to land.
Universal Studios Florida quietly shuttered The Horror Make-Up Show this month after a 35-year run. Park communications used the word "reimagining." Translation: it is coming back. We do not know when. We do not know in what form. And the form is what every working practical effects shop in the country should be paying attention to.
SvenFx

Quiet Luxury Came to Cannes 2026. The Beauty Departments Did the Hardest Work in the Room.

Skin is the new statement. Closeups don't lie.
Cannes 2026 wrapped its first week and the red carpet headline is what isn't there. No heavy contour. No graphic eye. No glitter pile. The trend going by the name “quiet luxury” — minimalism, monochrome palette, sculpted tailoring — is now setting the beauty brief too. Skin first. Lip second. Everything else dialed back to a whisper.
SvenFx


Fara Homidi's edit

Fara Homidi on why there are no rules to applying makeup, the importance of lived in skin and her everyday essentials.
For our next guest editor, I got to talk with Fara Homidi, makeup artist and founder of Fara Homidi Beauty (you definitely don’t need me to introduce you to the brand, I’m sure you’ve seen the beautiful powder blue packaging everywhere, but if you haven’t, Fara also shares some of her favourite products in her curated edit below). Born in Afghanistan, F…
Evie Henderson7 LIKES2 RESTACKS
Willa Burton's avatar
Willa Burton
love to read it

Curry Barker's $1M Debut Opened Wide on 97% RT. Allie Shehorn Ran the Blood.

$15M Focus acquisition, a practical blood-spatter package, $40M shop look.
Curry Barker's Obsession opened wide yesterday — Friday, May 15, 2026, theatrical release from Focus Features. Focus paid roughly $15 million out of TIFF Midnight Madness in September 2025, beating Neon and A24 in a bidding war. Universal is handling overseas. Blumhouse came in as producer. The film cost about $1 million to make. It pulled $2.6 million …
SvenFx

Cover FX and Mally Beauty Both Shut Down This Year. Two Brands That Lived in Pro Kits Just Hit the Last-Order Window.

AS Beauty pulled both lines. Restock now or replace.
Cover FX and Mally Beauty are both gone. Their parent company AS Beauty Group announced both closures earlier this year, with the last order date set for January 22, 2026. The remaining inventory is still moving through Amazon and the brand sites while supplies last. That window is closing fast.
SvenFx



Going Gray and Abandoning Botox

Claudia Fabian wants people to see more women like her aging online.
Cheryl Wischhover and Good For Your Age33 LIKES5 RESTACKS
Oona Hanson's avatar
Oona Hanson
Loved this. Thank you!
When you recommended the Elta MD sunscreen, it reminded me that I'm still not over the fact that they discontinued the facial sunscreen I'd been using for decades (EltaMD UV Facial SPF 35). And I was devastated! I haven't tried the Clear, so maybe that will be my next experiment (currently trying a different Elta product, and it's not as moisturizing).
Mary Elizabeth Williams's avatar
Mary Elizabeth Williams
Love this candid and vibrant conversation! I also am realizing so much has to do with one's skin tone and coloring. I'd always planned on going what I call "the aging news anchor route" and getting blonder and blonder as I age, but I recently went darker and my daughter told me I look ten years younger. Claudia's grey looks stunning with those big brown eyes!

Has Lookmaxxing Killed Chicness?

What does it mean to be “chic” in a world of lookmaxxing?
Zeynab Mohamed, beauty and culture writer and founder of the Substack newsletter - Face Value and Ata-Owaji Victor, freelance journalist and writer of newsletter - The ReSet discuss their thoughts on the widespread use of the descriptors ‘chic’ and ‘lookmaxxing’.
Zeynab Mohamed8 LIKES1 RESTACKS


before mascara entered the chat

how and when did natural stop being normal?
Dearest Gentle Reader,
Jaachịmmá Anyatọnwụ17 LIKES7 RESTACKS
Booky's avatar
Booky
I have never been a fan of makeup. There was a time I met a man (way before I met my husband), he was well to do and liked me. We were friends at the time and he asked me out. While I was giving it some thought, he said, "my woman must always use makeup everyday because my mother uses it. It is the way I see and appreciate beauty."
That knocked the wind out of me. You knew I wasn't a makeup person, you have never seen me use one except for the occasional lip gloss and powder and now you want me to perform makeup every day of my life?!!
I didn't think twice before I backed out of the relationship that never was.
I can use makeup on occasions but it is not my thing. I'm comfortable without makeup. I'm comfortable in my own skin and choices.
There's nothing more freeing than that. Thank you for sharing your thoughts on the subject.

The Beauty of A Signature Face

The most memorable beauty looks are rarely the most complicated ones.
There is something deeply comforting about a woman who knows her face. Not in an overly examined, magnifying-mirror-at-11pm way — although we have all been there, usually making a situation far worse than it needed to be — but in the sense that she understands what works. She knows where her blush belongs, whether black liner makes her look French or fu…
The Curated by Jessica Harris39 LIKES1 RESTACKS

You HAVE to stop getting makeup recs from fashion publications

I beg you.
My world is pretty narrow when it comes to creating beauty content. That is to say, it’s narrow and deep. Imagine a well, not a lake. That’s because my ADHD chose a hyperfixation on makeup as an artistic material, human faces as the art surfaces. I don’t mean to overstate my purpose. I don’t think what I’m doing is saving lives. But I am …
Kackie20 LIKES
sgrandt's avatar
sgrandt
I am decades older than you are, the skin on my face is combination and not dry like yours, I do not have a slightly golden undertone, and often go without having any makeup on at all for days. So why do I not only watch all of your videos but rely on your information? Because I have placed my trust in you to tell me about the quality and relative usefulness of an item of makeup. I can take it from there to decide for myself if I need it and what shade might best suit me. Thank you for providing a much needed starting point in the overwhelming avalanche of products available.
Aebon's avatar
Aebon
"...or is it like futilely yelling at a cooking show in 1992 for telling you you can caramelize an onion in five minutes?"
This is so personally relevant.

aoife
May 20

makeup i use everyday

the beauty world is so boring now and they make too much stuff but these are actually worth buying
i always encourage nurturing your individual relationship to beauty, not just consuming it. i mean logging off and figuring out what your taste actually is, how to do makeup for your face and your complexion. not just buying things because you saw a girl with loads of followers wear something.
6 LIKES
Melory's avatar
Melory
Loved reading this! 100% agree and I must admit I’ve fallen into that loop for a while and then realised not everything viral is automatically good for me 🤍