Media companies
Run a full newsroom with multiple writers, sections, and podcasts. Substack handles payments, distribution, and subscriber management.
Learn more about Substack for media founders →Make money doing the work you believe in.
Old media models are broken. Substack is building a new one that puts writers, creators, and subscribers in charge.
Free to start
No platform fees, no tiers, no contracts—Substack is free to start and free to leave
Earn money right away
90% goes to you. The rest powers the platform that supports your work.
Build your audience
Tap into a platform with 5 million paid subscriptions and counting
Grow faster
More than half of new subscribers come from Substack’s built-in network
Estimate what you could earn on Substack
A few hundred paid subscribers at $5/month can replace a salary. A few thousand makes it a real business.
Our entire business model depends on your success—we only make money when you do.
A network that grows with you
On Substack, you’re not starting from zero. Subscribers discover new voices through recommendations, notes, and collaborations.
Tens of millions
Of people read, watch, and listen on Substack every week
1 million+
Posts discovered by potential subscribers in the app every day, creating a steady path to growth
30%+
Of paid subscriptions come from within Substack’s network
As long as I’ve been on the internet, I feel like I’ve never had this kind of one-to-one relationship with someone who is reading my work.
Built for every kind of creator
Build a paid subscriber base. Own every word and every direct relationship. Whether you’re running a solo business or a full newsroom, Substack is built for you.
Writers and journalists
Publish world-class reporting, essays, reviews, and fiction with our built-in word-processing and writer-friendly tools. Write and publish without fear.
Podcasters and video creators
Host your podcast natively using the Substack Recording Studio or go live to connect with your subscribers immediately. Publish automatically to audiences on Substack, Apple, Spotify, and YouTube. Offer premium episodes to paid subscribers.
Experts, educators, creative voices
Teach what you know, share your research, or put your creative work into the world—on your own terms. Your audience pays you directly because they value what you make.
Legal support for your work
Substack Defender provides publishers access to legal support, including legal fees, advice, and pre-publication review, so you can publish your best work without fear. Since its launch in 2020, Defender has supported dozens of creators facing alleged defamation, claims of trademark and copyright infringement, and more.
Who’s here
From Pulitzer winners to first-time writers, media companies to solo creators. At Substack, you can build anything.
I’ve never been involved in any media project like Substack. In journalism, you struggle just to stay afloat. Something is changing in media, and I’m fortunate to be part of it.
Built-in tools
Substack offers a powerful set of tools to handle everything—publishing, payments, growth, and more—that requires zero technical experience. Launch in minutes and build a sustainable business on your own terms. All you need is something to say; Substack handles the rest.
Editor and writing tools
The best writing tool on the internet, according to the writers who use it every day. Distraction-free, built for longform, and powerful enough to handle everything from a quick post to a 10,000-word essay. Format posts, embed media, schedule publications, and manage your archive within a single CMS.
Multimedia
Written posts, podcasts, live video, and a subscriber chat, all in one place. No need to stitch together third-party tools or platforms.
Built-in growth
With publication recommendations, app-driven discovery, Notes, trending topics, and leaderboards, Substack puts your work in front of millions of people—for free.
Community
Subscriber chats, comment threads, and moderation tools turn a publication into a community. On Substack, subscribers don’t just consume your work—they participate in it.
Revenue tools
Built to convert. Every feature—welcome sequences, win-back campaigns, boosts, analytics—is designed to turn free subscribers into paying ones and keep them coming back.
My book was first published in July 2021, and it continues to sell steadily every week. My editor credits my Substack for helping to drive continued sales.
You deserve to make money
doing the work you love.
