Substack is the home for great culture
Substack is a new media app that connects you with the creators, ideas, and communities you care about most. Here, you can discover world-class video, podcasts, and writing from a diverse set of creators who cover politics, pop culture, food, philosophy, tech, travel, and so much more.
Discover the best work
On Substack, you can easily explore the wide range of work across the platform. The Notes feed is a space to see what people are sharing and thinking about in real time. It's designed for discovery, conversation, and connection.
There is also a dedicated space for video, where you can browse clips, dive into full posts, and subscribe to publishers directly from the content that resonates with you.
A more direct, meaningful connection
Live video lets you engage with your favorite writers and creators in real-time—whether it’s a collaborative conversation, breaking news reaction, or behind-the-scenes update.
Chat offers a private space for deeper discussions between creators and their communities, fostering more authentic connection and conversation.
“The Hung Up chat feels like the roped-off VIP section of a nightclub, or the group chat of all the kids who got cellphones early. It’s a rapid-fire conversation of memes, hot takes, unpopular opinions, ruthless inside jokes, and earned (and sometimes unearned) shade. It’s my favorite part of running my newsletter. There’s no better low-effort, high-reward way to engage with all my readers.”
—Hunter Harris
Hung Up
A model that makes quality work possible
When subscribers pay writers and creators directly, they can focus on doing the work they care about most. A few hundred paid subscribers can support a livelihood. A few thousand makes it lucrative.
Independent voices on Substack
Here are just a few of the many people you can subscribe to
Why Writers and Creators Choose Substack
Control
Substack puts creators in charge. With a subscription-based model, you can focus on serving your audience—not chasing clicks or appeasing advertisers. You decide what to publish, when to publish, and how to engage. You set the rules for your community and foster the kind of space you want to create. Substack takes a hands-off approach to moderation and supports community-led standards, giving you the tools to shape the conversation on your own terms.
Aligned Incentives
Substack only makes money when creators do. On average, 86% of subscription revenue goes directly to publishers, with the rest covering our revenue share and Stripe’s payment processing fees. This model aligns our success with yours—and to date, subscribers have paid out hundreds of millions of dollars to writers and creators.
Growth
Substack’s network is one of the most powerful engines for audience growth in independent media. More than 50% of all subscriptions and 30% of paid subscriptions originate from within the platform. With tens of millions of people actively watching, listening, and reading on Substack each week, discovery is built into the product—making it easier for every publication to find its audience.
Ownership
Publishers own their content and relationship with their subscribers. If you ever want to leave the platform you can easily export your posts and subscriber emails and take them with you.
“Why is everyone suddenly on Substack?”
Read More“The New Substack Universe”
Read More“The Loosening of American News Anchors”
Read More“To escape the algorithm, fashion girls are shopping via Substack”
Read More“In the streaming era, Substack helps indie rockers pay the bills. Can it last?”
Read More